A hand-picked team of passionate creatives
We’re a meticulously assembled group of creatives (and organisers), carefully selected for our passion for great design. Our backgrounds are varied but our vision remains the same - create something beautiful that really works.
From small beginnings on the south coast to international reach
Salo was founded by award-winning creative Carl in his hometown of Wareham, Dorset. Since then, the business has gone from strength to strength, growing consistently while maintaining a close-knit culture. Our reach has expanded significantly, allowing us to support clients across the globe with complex design requirements.
Carl Cahill
Founder & Creative Director
With over 15 years of agency experience and running his own businesses, Carl is passionate about delivering high-quality, high-impact digital products. Carl is an award-winning creative, boasting industry accolades such as Creative of the Year at the Wirehive Awards and Best Website at DADI Awards. He has also worked with high street brands, and large corporates and has written for Web Designer and Net magazine.
Sarah Levett
Managing Director
A Chartered Marketer and published scientist, Sarah is a strategic marketer known for her articulate communications and exceptional organisation. Alongside a unique blend of marketing expertise and a technology background, Sarah inspires teams to achieve business goals. Her ethical business practices and commitment to staying ahead of industry trends underpin her delivery of organisational excellence.
Josh Trim
Design Director
Originally from a multi-disciplinary creative background, Josh has been part of Salo since the early days. With a naturally creative mindset and a strong ability to build lasting client relationships, he remains closely involved in the day-to-day output of the studio.
Outside of work, Josh is a keen sportsman who enjoys running, football and golf. He’s also a self-confessed petrolhead and never passes up the opportunity for a European road trip.
Toby Felton
Brand Design Lead
An accomplished graduate of Arts University Bournemouth, Toby has kick-started his career in the industry by showcasing a high level of branding, print, UX and web design skills as a freelancer and in agencies - picking up a few highly acclaimed awards on the way. With a keen eye for typography and a calculated design process, Toby brings a valuable mix to our team when dealing with clients and partners.
Sophie Pongpiriyaporn
Digital Designer
Sophie is a former elite student athlete with a BSc in Psychology and a MA in Graphic Design, who began her creative journey with acrylic painting. Her academic background, combined with a multicultural upbringing across Thailand, Saudi Arabia and England, has given her a strong grasp of human behaviour and a user-centred approach to digital design—laying a solid foundation for a promising creative career.
James Brady
Senior UX/UI Designer
With thirteen years in product design, James is an expert in creating logical, user-friendly designs for complex industries. He has a passion for delivering clear, intuitive, and enjoyable interfaces; from accessible ecosystems for vulnerable adults to real-time security dashboards and data-rich platforms. James brings a deep focus on the systems behind the design, as well as an enthusiasm for making and learning together.
Lauren Baker
Office Manager
With a background in operational and people-focused roles across a range of sectors, Lauren helps dynamic businesses thrive and grow. Creative at heart and naturally curious, she loves agency life - embracing the variety, energy and challenges each day brings.
After a decade living and working in London, Lauren relocated to the South Coast with her family. She now lives in the New Forest, where she’s most often found exploring the outdoors with her beloved whippet, Molly.
Kurt Stubbings
Senior Creative Technologist
Kurt bridges the gap between design and engineering. With a background rooted in UX and a passion for modern web development, he brings a rare combination of creative and technical fluency to every project. He thrives on tinkering with emerging technologies and turning complex ideas into elegant, buildable solutions.
Carl Cahill
Founder & Creative Director
With over 15 years of agency experience and running his own businesses, Carl is passionate about delivering high-quality, high-impact digital products. Carl is an award-winning creative, boasting industry accolades such as Creative of the Year at the Wirehive Awards and Best Website at DADI Awards. He has also worked with high street brands, and large corporates and has written for Web Designer and Net magazine.
Sarah Levett
Managing Director
A Chartered Marketer and published scientist, Sarah is a strategic marketer known for her articulate communications and exceptional organisation. Alongside a unique blend of marketing expertise and a technology background, Sarah inspires teams to achieve business goals. Her ethical business practices and commitment to staying ahead of industry trends underpin her delivery of organisational excellence.
Josh Trim
Design Director
Originally from a multi-disciplinary creative background, Josh has been part of Salo since the early days. With a naturally creative mindset and a strong ability to build lasting client relationships, he remains closely involved in the day-to-day output of the studio.
Outside of work, Josh is a keen sportsman who enjoys running, football and golf. He’s also a self-confessed petrolhead and never passes up the opportunity for a European road trip.
Toby Felton
Brand Design Lead
An accomplished graduate of Arts University Bournemouth, Toby has kick-started his career in the industry by showcasing a high level of branding, print, UX and web design skills as a freelancer and in agencies - picking up a few highly acclaimed awards on the way. With a keen eye for typography and a calculated design process, Toby brings a valuable mix to our team when dealing with clients and partners.
Sophie Pongpiriyaporn
Digital Designer
Sophie is a former elite student athlete with a BSc in Psychology and a MA in Graphic Design, who began her creative journey with acrylic painting. Her academic background, combined with a multicultural upbringing across Thailand, Saudi Arabia and England, has given her a strong grasp of human behaviour and a user-centred approach to digital design—laying a solid foundation for a promising creative career.
James Brady
Senior UX/UI Designer
With thirteen years in product design, James is an expert in creating logical, user-friendly designs for complex industries. He has a passion for delivering clear, intuitive, and enjoyable interfaces; from accessible ecosystems for vulnerable adults to real-time security dashboards and data-rich platforms. James brings a deep focus on the systems behind the design, as well as an enthusiasm for making and learning together.
Lauren Baker
Office Manager
With a background in operational and people-focused roles across a range of sectors, Lauren helps dynamic businesses thrive and grow. Creative at heart and naturally curious, she loves agency life - embracing the variety, energy and challenges each day brings.
After a decade living and working in London, Lauren relocated to the South Coast with her family. She now lives in the New Forest, where she’s most often found exploring the outdoors with her beloved whippet, Molly.
Kurt Stubbings
Senior Creative Technologist
Kurt bridges the gap between design and engineering. With a background rooted in UX and a passion for modern web development, he brings a rare combination of creative and technical fluency to every project. He thrives on tinkering with emerging technologies and turning complex ideas into elegant, buildable solutions.